In contrast…
General fiction comprised only 17% of popular fiction sales
Science fiction/fantasy comprised 6.6%
Mystery/detective/suspense was 26.6%
Religious, occult, westerns, male adventure, general history, adult
and movie tie-ins were 14%

32% in the Midwest
26% in the West
20% in the South
16% in the Northeast

49.5% married
33.3% single
10.7% divorced
6% widowed

32% High school graduates
22% Have attended vocational school or some college
21% College graduates
10% Have attended post-graduate programs
10% Have Associate degrees

75% White
11% African-American
11% Hispanic

33% Mall bookstores
20% Mass merchandisers (such as Target and Wal-Mart)
18% Grocery stores
9% Book clubs
7% Stand-alone bookstores (such as Barnes & Noble)
4% Internet sites

57% 1-5 books
17% 6-10 books
12% 21-50 books
8% 11-20 books
4% 51-100 books
2% More than 100

1) Intelligence
2) Strength of character
3) Attractiveness

1) Muscle bound
2) Handsomeness
3) Intelligence

* * *

For more information or photos, please contact;

Sally Schoeneweiss
Talk Ink, Inc.
Literary Marketing & Promotion
(813) 677-9790
sally@talkink.com

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